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The art of blending coffee and
creativity to brew-up brilliant ideas.
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Become An Idea Barista
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Twelve
ways to brew fresh, hot ideas
Brewing a hot, fresh, flavorful pot of
coffee is very similar to brewing hot, fresh, creative ideas. Here are twelve
no-jiving java tips to give your innovation efforts a real jolt!
1. Best When Hot
While you could technically get away
with drinking an iced-coffee, ideas are best acted upon while still piping
hot.
2. Brewing Affects Quality
Sure, you can always go with
"instant", but all serious coffee drinkers know that water
temperature and brew time affects the flavor of the coffee. Same goes for
ideas -- allowing concepts time to brew will result in better quality ideas.
3. Room for Cream?
Black coffee can be made more
flavorful when enhanced by shots of flavored syrup, cream, or sugar -- but
while any idea can be made better by adding small shots of innovation, lame
ideas will still leave a bad taste in your mouth no matter how many shots of
'syrup' you add.
4. The Best Beans are Imported
There are excellent coffee beans from
almost every corner of the world -- same goes for ideas. Import concepts from
other industries, products, and services -- then adapt them to your specific
situation.
5. Free Refills
Just like that bottomless cup of
coffee – You'll never run out of ideas. There's always another concept
to explore. And like drinking coffee, the second cup usually tastes better
than the first.
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6.
Coffee is Ubiquitous
Seems no matter where you are, you're
never more than a block away from a fresh cup of coffee. You've grown
accustomed to seeing the familiar green and white sign of that national coffee
shop chain on every corner. Every McDonald's in the world has a boiling cup of
caffeinated lava ready to scorch your tongue. Expect the same with ideas --
there are creative concepts around every corner. Expect to see them, and they
will become as visible to you as that Starbucks' sign!
7. Always Better When Shared with a Friend
It doesn't matter if you're sipping an
espresso brewed from the finest beans in the world, or a sucking down a burnt
and crusty pot of coffee from your local greasy spoon at three in the morning
-- the coffee always tastes better when consumed during a conversation with
friends. All the best ideas are shared the same way -- good ideas (like good
coffee) are always found in good company.
8. Creativity Is Caffeinated
Ideas Give You Energy! A great idea
just seems to fill you with energy and excitement. Sharing that idea with
someone who "gets it" packs twice the punch. It's like drinking a
double-espresso -- the extra shot gives you a bigger boost!
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How
Creativity is like Coffee... |
| 1.
Best when hot 2.
Brewing affects quality
3. Room for cream
4. The Best beans
are exported
5. Free refills
6. Coffee is
ubiquitous
7. Best when
shared 8.
Both are highly caffeinated 9.
Filtering comes LAST 10.
Get it "to-go" 11.
Many blends from which to choose 12.
Endless variations |
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9.
The Filtering Comes Last
When brewing your
coffee, you should start with whole beans. Those beans are
then roasted, ground, and (right before you're ready to
brew) put into a filter. Same goes with ideas -- start
with great big, raw, (whole bean) concepts. Pick 'em right
off the plant without regard to the rest of the process.
Don't start the filtering process too early -- you'll miss
out on some quality ideas and your finished brew will
suffer.
10.
You Can Get Coffee To-Go
Nothing says you
have to drink coffee at your kitchen table or the corner
cafe. Simply fill-up a travel mug and take it with you. It
stays hot and fresh, and is at the ready whenever you
require a dose of caffeinated goodness. Ideas travel well
too! A ballpoint pen along with a pocket notebook, index
card, or (for those high-tech souls) a PDA, all provide
the perfect "to-go" mug for carrying your hot
ideas with you no matter where you travel.
11. Select From Many Blends
Breakfast Blend,
French Roast, Colombian, Espresso, etc. You can find a
coffee for almost any taste. Sample different blends of
ideas -- outrageous, optimistic, futuristic, nostalgic,
restrictive, unlimited, gargantuan, Lilliputian, foreign,
domestic, imported, alien, etc. Creative blends far
outnumber coffee blends!
12.
Endless Variations
Coffee flavoring
is used in ice cream, cakes, candy, liquor, sauces -- even
breakfast cereal! The applications would amaze you. Try
taking a single idea and applying it to a variety of
formats. Apply an idea for a new toy to office supplies,
medical procedures, the space program, (breakfast cereal!)
and see where it leads you. |
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